Sales forecasting is the process of a company predicting what its future sales will be. This forecast is done for a particular period of a time in the near future, usually the next fiscal year. Accurate sales forecasting enables a company to make informed business decisions.
Resource:
Dopson, Lea R., and David K. Hayes. Managerial Accounting for the Hospitality Industry. Hoboken, NJ: Wiley, 2009. Print.
"Sales Forecasting Definition - at TrackMaven.com." TrackMaven. N.p., n.d. Web. 08 Aug. 2015.
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